Richard Yelle talks about NYEGW’s re-branding as UrbanGlass. Oral history interview with Richard Yelle by Barb Elam, conducted via telephone, December 17, 2019, Bard Graduate Center. Clip length: 01:10.

Richard Yelle: We made our name change in Brooklyn from New York Experimental Glass Workshop to UrbanGlass and, so we rebranded. We wanted people to immediately understand where we are coming from. And so the word ‘urban’ was particularly important. And then glass of course was what we needed to do. So that’s how we came up with UrbanGlass. In reality, the name was too long. It was too hard to say, too hard to remember. You know, it was—it just wasn’t working for us. And, we hired a, a well-known design firm called Smart Design [New York, New York] to do the rebranding. And Smart Design, unless you know the design world, you might not know them, but they’re the people who did the OXO Good Grip products as an example. So they did our new logo, and we changed our name to UrbanGlass and the magazine to Glass magazine from New Work.